Adwise USA, an ad network that provides ISPs with the capability of serving ads in pop-up windows, this week closed a $2.3 million round of financing, led by Emicom Group, an Internet holding company.
The money raised in this second round will go to expanding Adwise’s sales and marketing efforts in the US and Europe.
The company’s technology allows ISPs to deliver ads and rich media content directly to their users, irrespective of what Web sites they’re visiting.
“Adwise is leading a revolution in Internet advertising that will benefit advertisers, ISPs and most of all Internet consumers,” says Dov Gal, CEO of Emicom.
“The Adwise Network supplies advertisers with access to 100 percent of the ISP’s users 100 percent of the time, delivers targeted advertisement based on the real-time activity of the web surfer, and protects the anonymity and privacy of the user.”
The Emicom Group, which led the investment round by throwing in $1.3 million, was founded in 1999 by the founders and former executive management team of Memco Software. The company hopes to incubate Internet companies in a CMGI-like play.
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