In today’s digital world, 25 percent of global pageviews now occur on smartphones and tablets, according to a post on Google’s AdWords blog this week. And more consumers than ever before are viewing ads in HTML5-compatible environments rather than Flash-compatible environments.
To address this, Google is giving marketers the ability to upload HTML5 ads built with Google Web Designer straight into Google Display Network (GDN) campaigns. This is good news for the industry, as the new feature will make it easier to target mobile and tablet users.
Publishers can use the tool to create animated and interactive content without having to code, simply by creating content in Google Web Designer, saving it as an HTML file, and uploading it right into GDN campaigns.
AdWords already offers the option to convert Flash files into identical HTML5 format, but the new feature will make it easier to publish on Flash-incompatible devices.
According to the blog post, the tool will enable advertisers to “run custom, engaging ad units across smartphones, tablets, and desktops, engaging consumers in more places with clever and interactive ad experiences.”
The introduction of this feature highlights a growing demand for content made with mobile and tablets in mind. Will the change make a difference in your marketing campaign?
“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will drive dollars to the top or bottom line,” says Kerem Tomak, Sears Chief Digital Marketing & Analytics Officer.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
On February 28, 2017, ClickZ presented the webinar 'Still using .com? Here’s why 50% of all Fortune 500 companies are about to use .brand' in association with Neustar.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.