Aegis Acquires Brazilian Agency Age
Aegis Group has acquired Brazilian communications agency Age, which offers trade and sports marketing, online planning and buying, and offline creative services. Having already acquired Brazil's largest independent digital agency AgenciaClick in 2007, Aegis plans for the two to "work closely together, sharing resources and creating a fully integrated marketing offer in Brazil," according to a press release. Aegis' internal numbers show the Brazilian market commands almost 40 percent of Latin America's total ad spend, and has grown at an average annual rate of 18 percent since 2002. Founded in 2000, Age currently has clients including Adidas and PriceWaterhouseCoopers, and assets of $2 million, according to the agency.