A survey sponsored by Shop2u.com and conducted by Taylor Nelson Sofres Intersearch found that affluent women (household income $50K+) who shop from catalogs make four times as many purchases on the Internet as affluent women who do not shop from catalogs.
The survey also found that women find the benefits of catalog and Internet shopping to be identical: shopping from home, time savings, complete selection, and anytime shopping.
Almost all (97 percent) of the affluent women in the survey that are catalog shoppers have donated to a charity in the past year, and the Internet is the most utilized source for gathering information on non-profit organizations, followed by calling an 800 number and direct mail.
The most commonly purchased items on the Internet by the women in the survey were books, CDs, women’s clothing, and computer software. When shopping from a catalog, the women in the survey favored women’s clothing, men’s clothing, home furnishings, and children’s products.
Affluent women in the 18-34 age group were most concerned with the safety of using credit cards on the Internet, according to the survey, which also found this concern diminishes with age.
The study was conducted by telephone survey with 400 women between April 20 and May 2.
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