Agency Action Heats Up in Asia, Dentsu and WPP Make Inroads

Recent days have brought a flurry of activity around digital agencies in Asia, where multi-national holding companies are duking it out for market dominance.

Making inroads this week are Japanese conglomerate Dentsu and WPP. The former has reportedly created a joint venture with China-based Focus Media on a new Internet marketing venture in that country. According to the reports, Dentsu will consolidate its existing Chinese operations, including those in Beijing and Shanghai, within the new venture.

WPP’s Wunderman meanwhile has acquired Asian interactive agency network Agenda. Agenda has offices in Hong Kong, Beijing, Shanghai, Taiwan, and Kuala Lumpur, and its services include Web site development, analytics and strategy. Wunderman is on a bit of a tear, having recently acquired Blast Radius.

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