Pitches Subway — On YouTube

subway.jpgIs this as bad an idea as Steve thinks it is?

Wouldn’t go that far, but it’s a big, big risk. created a 9:00 video of the agency creating a pitch for the Subway account — and uploaded it to YouTube.

We’ll know if it worked when they either win or lose the business. Meantime, don’t hold your breath waiting for a rash of social/viral pitches. It’s been done.

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