A few stories ClickZ editors are reading:
eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo In the last three weeks, paid search agency saw the bulk of clicks on the site shift to Google ads. (Rimm-Kaufman Group)
Over 1,000 Content owners Now Using Content ID Every major U.S. network broadcaster, film studio, and record label now use the program, which allows companies to claim a portion of advertising that appears on content containing their intellectual property. (YouTube Biz Blog)
5to1.com Launches Ad Network with a Twist Start-up — founded by former FIM execs Ross Levinsohn — gives publishers a say in the placement, price integrity, and contextual targeting of advertisements.
TargetSpot Launches Analytics Tech for Online Radio Ads Online radio ad network allows Web radio advertisers to track viewer activity after an ad is heard.
On January 17 2017, ClickZ Intelligence and Constant Content held The Content Marketing Masterclass webinar.
Every year, Google's well-oiled digital ad machine generates tens of billions of dollars in revenue, making the search giant the biggest single recipient of digital ad spend.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.