R/GA Hires Tony Effik to expand media unit. As managing director of media connections, Effik (pictured) will seek to grow the media planning business of an agency known primarily for its creative product. He joins from Publicis Modem.
Hank Summy to lead McCann Erickson in North America. Summy joins from SapientNitro, where he was managing director for the Eastern region based in New York. Initially, Summy’s focus will be McCann’s New York office – which is run by Chief Creative Officer Linus Karlsson.
Separately, McCann promoted Patrick Lafferty to COO, and hired Tim Harris as EVP, global innovation. Lafferty joined McCann Worldgroup a year ago as MD of global brands. Harris joins from Denuo.
Sullivan makes digital charge with help from Two Bulls. Brand engagement firm Sullivan entered a joint venture with Two Bulls, a mobile and digital shop. As part of their deal, Noah Harlan has joined Sullivan as managing director of digital insight.
MEC Canada names digital leader. Derek Bhopalshingh joined as VP, managing partner of MEC Interaction. He’ll oversee the agency’s digital offering across digital, search, and direct. He was previously digital group director of strategy at OMD Canada.
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?