R/GA Hires Tony Effik to expand media unit. As managing director of media connections, Effik (pictured) will seek to grow the media planning business of an agency known primarily for its creative product. He joins from Publicis Modem.
Hank Summy to lead McCann Erickson in North America. Summy joins from SapientNitro, where he was managing director for the Eastern region based in New York. Initially, Summy’s focus will be McCann’s New York office – which is run by Chief Creative Officer Linus Karlsson.
Separately, McCann promoted Patrick Lafferty to COO, and hired Tim Harris as EVP, global innovation. Lafferty joined McCann Worldgroup a year ago as MD of global brands. Harris joins from Denuo.
Sullivan makes digital charge with help from Two Bulls. Brand engagement firm Sullivan entered a joint venture with Two Bulls, a mobile and digital shop. As part of their deal, Noah Harlan has joined Sullivan as managing director of digital insight.
MEC Canada names digital leader. Derek Bhopalshingh joined as VP, managing partner of MEC Interaction. He’ll oversee the agency’s digital offering across digital, search, and direct. He was previously digital group director of strategy at OMD Canada.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.