R/GA Hires Tony Effik to expand media unit. As managing director of media connections, Effik (pictured) will seek to grow the media planning business of an agency known primarily for its creative product. He joins from Publicis Modem.
Hank Summy to lead McCann Erickson in North America. Summy joins from SapientNitro, where he was managing director for the Eastern region based in New York. Initially, Summy’s focus will be McCann’s New York office – which is run by Chief Creative Officer Linus Karlsson.
Separately, McCann promoted Patrick Lafferty to COO, and hired Tim Harris as EVP, global innovation. Lafferty joined McCann Worldgroup a year ago as MD of global brands. Harris joins from Denuo.
Sullivan makes digital charge with help from Two Bulls. Brand engagement firm Sullivan entered a joint venture with Two Bulls, a mobile and digital shop. As part of their deal, Noah Harlan has joined Sullivan as managing director of digital insight.
MEC Canada names digital leader. Derek Bhopalshingh joined as VP, managing partner of MEC Interaction. He’ll oversee the agency’s digital offering across digital, search, and direct. He was previously digital group director of strategy at OMD Canada.
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?
A recent rise in the need for higher scalability and agility has led people to start looking at deploying their CMS to the cloud. With the multitude of devices and platforms currently available, the headless architecture is being viewed as the modern answer to these problems.
Disney and YouTube are the latest victims of Shiny Object Syndrome in influencer marketing. Do they deserve the bad press over PewDiePie’s latest videos?