Deep Focus Adds New Managing Director and First ECD. The interactive marketing agency hired Amy Eagle as managing director. She was previously general manager at global mobile marketing agency The Hyperfactory.
In addition, Deep Focus promoted Ken Kraemer (left, image credit Deep Focus) to executive creative director. Kraemer has been with the company since 2009 as group creative director. He said the addition of the a creative director on the executive level will allow the agency to evolve and create more excellent content and user experiences in the future.
Oklahoma City Thunder Taps Clicksquared for Cross-Channel Marketing. The NBA team has chosen to work with Clicksquared based on its past successful partnerships within professional sports, such as with the Boston Celtics, and its experience with advanced cloud marketing solutions. Click 3G will allow the Thunder to create lifestyle-based marketing programs that can be tailored to fans’ individual preferences.
Eleven Inc. Welcomes Lisa Bari as First Director of Search Marketing. Bari, who moved to Eleven Inc. after serving as the Director of Client Services for AKQA San Francisco, will head search marketing for Virgin America as well as lead Eleven’s efforts to develop and expand its search business.
Swedish Investment Enables Burt to Expand Globally. Online advertising software developer Burt has received over 2.2 million dollars US in investments from Swedish company Industrifonden. The funds will enable Burt to expand from its Swedish headquarters to establish offices in the USA and UK. In addition Burt will continue development of its analytics platform “Rich.”
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.
According to a report, references to hashtags appeared in just 30% of Super Bowl 51's commercials this year, down from 45% a year ago.
The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.