Deep Focus Adds New Managing Director and First ECD. The interactive marketing agency hired Amy Eagle as managing director. She was previously general manager at global mobile marketing agency The Hyperfactory.
In addition, Deep Focus promoted Ken Kraemer (left, image credit Deep Focus) to executive creative director. Kraemer has been with the company since 2009 as group creative director. He said the addition of the a creative director on the executive level will allow the agency to evolve and create more excellent content and user experiences in the future.
Oklahoma City Thunder Taps Clicksquared for Cross-Channel Marketing. The NBA team has chosen to work with Clicksquared based on its past successful partnerships within professional sports, such as with the Boston Celtics, and its experience with advanced cloud marketing solutions. Click 3G will allow the Thunder to create lifestyle-based marketing programs that can be tailored to fans’ individual preferences.
Eleven Inc. Welcomes Lisa Bari as First Director of Search Marketing. Bari, who moved to Eleven Inc. after serving as the Director of Client Services for AKQA San Francisco, will head search marketing for Virgin America as well as lead Eleven’s efforts to develop and expand its search business.
Swedish Investment Enables Burt to Expand Globally. Online advertising software developer Burt has received over 2.2 million dollars US in investments from Swedish company Industrifonden. The funds will enable Burt to expand from its Swedish headquarters to establish offices in the USA and UK. In addition Burt will continue development of its analytics platform “Rich.”
What are some of the major developments that are likely to shape multi-channel marketing in 2017?
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.
Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, and where they spend their time online, then content can be targeted more effectively.
What’s behind a successful data-driven marketing strategy?