MarketingSports & EntertainmentAgency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel

Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel

Assignment includes "Call of Duty" and "Skylanders" franchises.

SapientNitro Expands Digital Work for Activision. SapientNitro has added digital marketing strategy and support duties for game publisher Acitivision.

The agency will provide activation strategy, campaign creation and other services for “Call of Duty: Modern Warfare 3,” slated for global launch on November 8, 2011, and for the upcoming “Skylanders: Spyro’s Adventure.” Kevin MacLean, VP and general manager at SapientNitro, said it has worked with the client since earlier this year and that the new arrangement sets the stage for a long-term relationship. He added Activision is centralizing its agency roster after traditionally working with a larger number of smaller shops.

The creative agency of record for the Call of Duty franchise is TBWAChiatDay. For Skylanders it’s 72andSunny.

T-Mobile USA Names Big Fuel Social Agency of Record. After a competitive review, the pure-play social media agency was selected to lead the development and integration of social media into T-Mobile’s marketing efforts. Big Fuel’s other large corporate clients include GM, Microsoft and Colgate-Palmolive.

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