SapientNitro Expands Digital Work for Activision. SapientNitro has added digital marketing strategy and support duties for game publisher Acitivision.
The agency will provide activation strategy, campaign creation and other services for “Call of Duty: Modern Warfare 3,” slated for global launch on November 8, 2011, and for the upcoming “Skylanders: Spyro’s Adventure.” Kevin MacLean, VP and general manager at SapientNitro, said it has worked with the client since earlier this year and that the new arrangement sets the stage for a long-term relationship. He added Activision is centralizing its agency roster after traditionally working with a larger number of smaller shops.
The creative agency of record for the Call of Duty franchise is TBWAChiatDay. For Skylanders it’s 72andSunny.
T-Mobile USA Names Big Fuel Social Agency of Record. After a competitive review, the pure-play social media agency was selected to lead the development and integration of social media into T-Mobile’s marketing efforts. Big Fuel’s other large corporate clients include GM, Microsoft and Colgate-Palmolive.
President Trump's digital savvy isn't limited to social media. As it turns out, the Trump Organization owns thousands of domain names, possibly even more than 10,000.
Silicon Valley loves fancy job titles. It’s just something we do, and software and technology lend themselves to it. But it’s not always helpful.
In an often fragmented workplace, where various departments have varying opinions and goals, it can be challenging to get everyone on the same page and make strategy meetings productive.
In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands are applying for them and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.