SapientNitro Expands Digital Work for Activision. SapientNitro has added digital marketing strategy and support duties for game publisher Acitivision.
The agency will provide activation strategy, campaign creation and other services for “Call of Duty: Modern Warfare 3,” slated for global launch on November 8, 2011, and for the upcoming “Skylanders: Spyro’s Adventure.” Kevin MacLean, VP and general manager at SapientNitro, said it has worked with the client since earlier this year and that the new arrangement sets the stage for a long-term relationship. He added Activision is centralizing its agency roster after traditionally working with a larger number of smaller shops.
The creative agency of record for the Call of Duty franchise is TBWAChiatDay. For Skylanders it’s 72andSunny.
T-Mobile USA Names Big Fuel Social Agency of Record. After a competitive review, the pure-play social media agency was selected to lead the development and integration of social media into T-Mobile’s marketing efforts. Big Fuel’s other large corporate clients include GM, Microsoft and Colgate-Palmolive.
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?