AKQA Grabs Former Ogilvy CD to Lead Verizon Wireless
Indie agency has already hired 30 people to help manage the Verizon account.
Indie agency has already hired 30 people to help manage the Verizon account.
Independent digital shop AKQA nabbed the Verizon Wireless digital account in May, and has now wooed Sung Chang, former executive creative director at Ogilvy & Mather to lead the account. AKQA has already hired 30 people to help manage the Verizon account and other new business, and expects to add another 70 staffers.
“We were absolutely looking for someone specific to lead [the Verizon Wireless] account and Sung was the number one candidate from the start, especially because he was just working with Motorola,” said Katy Zack, AKQA’s PR manager. Zack added that Chang’s reputation as a “gadget geek” added to the attraction.
While at Ogilvy & Mather, Chang led creative for Motorola and Nestlé in North America, as well as Castrol worldwide, according to his LinkedIn page. He left Ogilvy – where he was also a senior partner – in January of this year and had been doing freelance creative work when he agreed to join AKQA.
Sung also served as creative director at Red Sky Interactive from 1997 to 2001 where he worked with Kraft, Nike, Sony, and other clients.
AKQA has hired people in a variety of departments to service the Verizon account, including e-commerce, B2B, mobile interface design, and in-store digital experiences, according to Zack.
“We were notified we were selected [by Verizon] at the end of March, so we’ve been staffing up from the start…. We’re hiring across every discipline,” Zack said. The company has even added recruitment staff and is subletting space from We Work, a shared office space in the same building on Varick Street in New York.
Sung will work out of that office and report to Rei Inamoto, AKQA’s chief creative officer. Other AKQA clients include Audi, Clorax, Target, and Visa.
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleIn order to have a successful meeting with a potential client, there are some questions you should ask. Here are seven of them, taken from various age...
View articleClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...
View article"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital t...
View articleHow does a boutique agency like Walrus compete with Madison Avenue? It doesn't. Deacon Webster tells us how his irreverent agency thrives by doing its...
View articleWill programmatic ads be the real champion of the upcoming Super Bowl? Read More...
View articleThough traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to con...
View articleAs one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...
View article