So much for rumors of AKQA’s imminent acquisition by a larger digital marketing firm. The agency, lauded for its creative work, has sold a majority stake in its business to General Atlantic.
Of course nothing about this deal rules out an eventual sale to Omnicom, WPP, Publicis, Dentsu, etc. It only means General Atlantic will have to be involved when that happens. The money from the sale is being used to pay off other investors and stakeholders, including Francisco Partners.
AKQA recently hired a new EMD of media and is aggressively expanding in search and media services offerings.
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