All Your Snakes Really Do Belong To Us
Like Gary , I have no intention of seeing "Snakes on a Plane," either (it was bad enough getting in and out of London last week -- serpents couldn't have made the aviation experience any worse)
Like Gary , I have no intention of seeing "Snakes on a Plane," either (it was bad enough getting in and out of London last week -- serpents couldn't have made the aviation experience any worse)
Like Gary, I have no intention of seeing “Snakes on a Plane,” either (it was bad enough getting in and out of London last week — serpents couldn’t have made the aviation experience any worse).
But I know Gary’s biking all over the Bay Area in his Snakes t-shirt.
Seth makes a valid point, saying of the box office debacle, “just because people know who you are doesn’t mean they’re going to buy what you sell…the best way to succeed is to have a really great product.”
But there’s another dimension to this, too, one that’s very 1999: traffic does not equal conversions. Conversions are what you’re after. Ditto viral marketing. Nice to have all that chatter. But as someone who once marketed New Line films, I know that’s not what the company was after. At this point, they’d likely be happy for a slice of the Cafe Press t-shirt sales (though they’d never admit it).
Know anyone who’s seen it? I don’t. At the office, meanwhile, we’re still passing around stuff like All Your Snakes Are Belong To Us on YouTube.
All these snakes really do belong to us. Why? Because the CGM is better than the original could possibly hope to be. That wouldn’t have held true 10 years ago, but it’s true today.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article