More NewsAlloy Online, Excite@Home Sign Cross-Marketing Pact

Alloy Online, Excite@Home Sign Cross-Marketing Pact

Generation Y e-commerce site Alloy Online Inc. signed an advertising andpromotion agreement with Excite@Home.

Generation Y e-commerce site Alloy Online Inc. signed an advertising and promotion agreement with Excite@Home.

Alloy ads will appear on teen areas on the Excite and Webcrawler.com sites, including Teen Chat, Movies and Music areas within the Entertainment channels, as well as on the Excite and Webcrawler shopping channels. Financial arrangements were not disclosed.

In turn, Alloy will provide Excite@Home with advertising and promotion on its site, in the Alloy catalog and in Alloy E-Zine, the company’s twice-weekly electronic magazine. In addition, Alloy Online will be a preferred teen content provider for the clothes department of the Excite.com Shopping channel.

Alloy Online is a direct marketer providing community, content and commerce to Generation Y. Boys and girls can interact, share information, explore relevant content and shop for apparel, accessories, footwear, music, cosmetics, and magazine subscriptions.

“Alloy will leverage Excite@Home’s global presence to reach new users, while at the same time, Exite@Home will be able to offer its Generation Y users exciting new content and shopping opportunities,” said Matthew C. Diamond, chairman and chief executive officer of Alloy.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts