Alloy Online Hits Cash Profitable Q4

Teen-focused Web publisher and marketing company Alloy Online, Inc. reached cash profitability for its fiscal fourth quarter of 2000, its first such milestone since it went public in May of 1999.

Before goodwill amortization and other charges, it earned $0.04 per share, compared to a loss of $0.27 per share in the same quarter of 1999.

Overall, the company’s net loss for the quarter was $6.8 million, or $0.32 per share, compared to a net loss of $4.4 million, or $0.30 per share last year.

Total revenues for the quarter were $42.5 million, up 151 percent from the $16.9 million it took in during the same year-ago period. The revenues were up by 51 percent over the third quarter.

CEO Matt Diamond said the quarter marks the eighth consecutive quarter that the company has exceeded analysts’ expectations since its IPO almost two years ago. He also said Alloy expects to reach cash profitability on an annual basis going forward. Revenue expectations for the coming year were estimated at $140 million – $145 million.

“Our strong results against a challenging economic background are testimony to our productive database, expanding relationships with major advertisers and the healthy teen market,” said Diamond.

The company has expanded its business model in order to leverage different media to market to the most digital of demographics: the generation Y market. Its blended business model starts with the teen and youth-focused Web site and includes an Alloy “e-zine” and catalog Web site.

Of its database of 6.6 million names of girls and boys, about 1.5 million were established buyers, the company said, which more than doubled the numbers of buyers from a year ago. Total revenues for the fiscal year ended Jan. 31, 2001 were $91.2 million, up 169 percent over the $33.9 million it grossed in the 1999 fiscal year.

Overall, the company’s net loss for fiscal 2000 was $29.7 million, or $1.58 per share, compared to a net loss (after extraordinary items) of $14.9 million, or $1.17 per share the year before.

Shares of Alloy closed down about $0.19 at $10 Thursday, just before the results were released.

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