Behavioral targeting firm AlmondNet has aligned with interactive site rep firm National AdForce, enabling the company to offer AlmondNet’s targeting and ad serving services to advertisers.
While speaking with AlmondNet CEO Roy Shkedi today about the deal, he reminded me of AlmondNet’s unique focus on collecting purchase intent data, as opposed to just browsing data. If users have simply viewed articles or Web content in a certain category, he continued, “There’s not as much of an interest as if you read a product review or did a search for a product.”
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