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True confessions of a CMO, part 3: Marketing sourced pipeline is bogus
In her last True Confession, Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it with MQLs. She also shares how an account based strategy tied to account engagement metrics can help your teams build a real pipeline…. Read more
Cardlytics’ spend report shows consumer spending beginning to recover
Michael Akkerman of Cardlytics discusses some of the big shifts in consumer behavior based on the work they’re doing with top global brands who drive commerce and growth…. Read more
Boom or bust – Commerce strategies for navigating a global pandemic
Charles Nicholls, SVP & Global Head of Upscale Commerce at SAP, will delve into challenges and solutions for retailers during the COVID-19 pandemic. He will advise on ecommerce strategies brands can consider to remain in business and on how to rethink their approach for a post-pandemic world to best meet consumers’ needs. Charles will explore commerce trends and opportunities we can expect as a result of this environment…. Read more
ASMR: The sound of growth
The ongoing impact of COVID-19 is creating a ripple effect across the digital media ecosystem, leading to a transformational shift in how people are consuming social content. Victor Potrel, VP of Platform Partnerships at TheSoul Publishing, discusses why brands should look to these trends and invest in the types of empathetic content (like ASMR) that people are viewing in isolation right now…. Read more