AltaVista to Deploy Engage’s Profiling Technology

Search and commerce operation AltaVista has selected Engage Technologies Inc. to provide enhanced profile-driven online advertising technology and services.

AltaVista and Engage are both majority-owned operating companies of CMGI Inc. AltaVista will deploy Engage’s ProfileServer, an application-independent profiling platform that generates and delivers individual profiles of Web visitors in real time, allowing sites to deliver targeted advertising and content.

Terms of the agreement were not disclosed.

“AltaVista is a premium network for advertisers to reach a desirable and affluent online audience,” said Rod Schrock, president and CEO of AltaVista Co. “The profile-driven technology adds another potent weapon in our arsenal for advertisers to hone their messages to Web enthusiasts.”

AltaVista will also participate in Engage AudienceNet, the new Web-wide profile driven ad network just announced.

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