More NewsAltaVista to Sell Top Results Spots

AltaVista to Sell Top Results Spots

Compaq Computer's search site AltaVista will soon begin to auction off positioning at the top of search results for certain queries, according to apublished reports.

Compaq Computer’s search site AltaVista will soon begin to auction off positioning at the top of search results for certain queries, according to a published reports.

AltaVista said the paid listings will be designated as such and will appear separate from the traditional indexed listings, according to a New York Times report.

“We want to make it clear that we haven’t changed our core index, but we want to offer additional ways for users to find some results that are interesting,” Kurt Lozert, general manager of AltaVista’s search service, was quoted as saying. “We’ve tested a number of concepts so it will be very clear to users this is not the index results.”

Doubleclick Inc., which sells advertising for AltaVista, promoted the program in a recent email message to potential customers. “When users perform keyword searches on AltaVista, what is the first listing they see?” the message said. “Now it can be your company’s listing.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts