Alternate Marketing Networks Buys AdTrackMedia.com
In a bid to expand its capabilities in the growing field of onlinemarketing, Alternate Marketing NetworksInc. on Thursday acquired AdTrackMedia.com, an Internet adserving and management firm.
In a bid to expand its capabilities in the growing field of onlinemarketing, Alternate Marketing NetworksInc. on Thursday acquired AdTrackMedia.com, an Internet adserving and management firm.
In a bid to expand its capabilities in the growing field of online marketing, Alternate Marketing Networks Inc. on Thursday acquired AdTrackMedia.com, an Internet ad serving and management firm.
Specific financial terms of the cash and stock deal weren’t disclosed.
Alternate Marketing’s (ALTM) traditional business has been in the placement of advertising circulars, in-home sampling, coupon programs, and telephone directory delivery.
Over the past year, though, the company has been working to expand its online capabilities, recently acquiring Total Logistics, Inc., a company that that uses the Internet to facilitate the set up and tracking of freight. The acquisition of AdTrackMedia.com represents a further step in that direction.
“The addition of AdTrackMedia.com allows us to offer a greater breadth of marketing and advertising services to our customers, who increasingly look to Alternate Marketing Networks as a single-source provider,” said Phillip Miller, chairman and chief executive officer.
“AdTrackMedia’s online capabilities fully complement our existing offline services, giving us the opportunity to cross-sell products and services to all our customers.”
AdTrackMedia.com sells, manages, serves, and tracks ad campaigns for small- and medium-sized Web publishers.
Evaldo “Fred” Dupuy, founder and president of AdTrackMedia.com, will join Alternate Marketing Networks as a consultant and serve on the Company’s newly created Internet advisory board.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article