Specific financial terms of the cash and stock deal weren’t disclosed.
Alternate Marketing’s (ALTM) traditional business has been in the placement of advertising circulars, in-home sampling, coupon programs, and telephone directory delivery.
Over the past year, though, the company has been working to expand its online capabilities, recently acquiring Total Logistics, Inc., a company that that uses the Internet to facilitate the set up and tracking of freight. The acquisition of AdTrackMedia.com represents a further step in that direction.
“The addition of AdTrackMedia.com allows us to offer a greater breadth of marketing and advertising services to our customers, who increasingly look to Alternate Marketing Networks as a single-source provider,” said Phillip Miller, chairman and chief executive officer.
“AdTrackMedia’s online capabilities fully complement our existing offline services, giving us the opportunity to cross-sell products and services to all our customers.”
AdTrackMedia.com sells, manages, serves, and tracks ad campaigns for small- and medium-sized Web publishers.
Evaldo “Fred” Dupuy, founder and president of AdTrackMedia.com, will join Alternate Marketing Networks as a consultant and serve on the Company’s newly created Internet advisory board.
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