American Express is hitting up Internet savvy San Franciscans right where they are most: online and in coffee houses, all in the name of preservation.
The credit card company is partnering with the National Trust for Historic Preservation and the World Monuments Fund to offer $1 million in repair funds for SF Bay Area landmarks. The trick is 25 locations are all up for voting as to which ones need the money most, or which people prefer. Of course, voting at Partners in Preservation requires registration and ends on October 31.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.