American Express is hitting up Internet savvy San Franciscans right where they are most: online and in coffee houses, all in the name of preservation.
The credit card company is partnering with the National Trust for Historic Preservation and the World Monuments Fund to offer $1 million in repair funds for SF Bay Area landmarks. The trick is 25 locations are all up for voting as to which ones need the money most, or which people prefer. Of course, voting at Partners in Preservation requires registration and ends on October 31.
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.