Amazon.com Buys Parent of Soap.com, Diapers.com for $550 Million
The company and its sites - big online marketers - will operate under their own names.
The company and its sites - big online marketers - will operate under their own names.
Amazon.com said Monday that it plans to acquire Quidsi, the parent company of several consumer health and beauty retail sites. Amazon will acquire all outstanding shares of the company for $500 million in cash. It will also assume about $45 million in debt.
Quidsi operates a baby-care site called Diapers.com, an “everyday essentials” site called Soap.com and a newly launched “beauty boutique called BeautyBar.com. The company, which is based in Jersey City, N.J., and its sites will continue to operate under their own names.
“I’m not sure which is more unpleasant – changing diapers, paying too much for them, or running out of them,” Jeff Bezos, founder and CEO of Amazon.com, said in a written statement. “This acquisition brings together two companies who are committed to providing great prices and fast delivery to parents, making one of the chores of being a parent a little easier and less expensive.”
Quidisi has been supported by more than $70 million in venture funding, including a $20 million round in April from Bessemer Venture Partners, MentorTech and others.
Launched this past summer, Soap.com is attempting to become a recognizable national brand through prodigious use of coupon site Groupon.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceAs the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...
View articleMarketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...
View articleAmazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...
View articleTo optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...
View articleBrands are leveraging apps and social platforms to match the consumer expectation for immediate satisfaction via convenient solutions. How will this s...
View articleAmazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Read More...
View articleFacebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...
View articleThe two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...
View article