Amazon.com Heads Top 10 Banner List for Week

Amazon.com led the list of top 10 banners ranked by reach for the week ending May 16, according to Nielsen//NetRatings, the Internet measurement service from Nielsen Media Research and NetRatings Inc.

  1. Amazon — Click on Shopping. Then click on Music and Video.
  2. Bonzi Software — Speed Up Your Internet Connection (large blue-gray)
  3. Lowestfare — Discount Travel Quick Search
  4. Lowestfare — Save On A Major Airline 30%
  5. Ad Council — Expect The Best From A Girl And That’s What You’ll GET
  6. Bonzi Software — Speed Up Your Internet Connection (small green-gray)
  7. Beyond.com — STARWARS Sweepstakes
  8. LinkExchange — Have a Web Page? Wanna Promote It For FREE
  9. Tower Records — Top 1000 always on sale
  10. Ad Council — ESGR Employer Support of the Guard and Reserve

The ads may be viewed here. Ad banners that run predominantly on an advertiser’s own property are not included in the above figures.

Star Wars merchandising moved into the Top Ten Banners with Beyond.com’s Star Wars sweepstakes banner in the No. 7 slot with a 3.4 percent reach.

The company said the most clicked-on ad banner was Treeloot’s ad which had a 12.4 percent click rate compared to the previous week’s most clicked on banner from Uproar which had a 14.3 percent click rate. Both banners advertised games. For the first time, Tower Records moved into the Top 10 Banners with a banner that had a 3.2 percent reach.

Top advertisers, ranked by banner impressions, for the week ending May 16 were:

Advertiser Impressions in millions Reach %
1. Microsoft 168.6 39.6%
2. Amazon 60 27
3. eBay 38.8 6.6
4. Thunderstone 36.2 4.1
5. LinkExchange 31.1 7
6. Ad Council 30.2 8
7. CDnow 25.3 12.2
8. Bonzi Software 22.7 14.3
9. Lowestfare 22.2 12.2
10. SexSwap 21.5 2.5

Internet use and advertising information from Nielsen//NetRatings is based on data from a research panel of more than 15,000 people who provide information as they surf the Web from home.

Related reading

/IMG/853/275853/gmail-logo-2013-320x198
activist
facebook-organic-reach
YouTube-logo-full_color
<