Last Wednesday Amazon quietly added a third option to advertise via its site. In addition to online advertising, and offline inserts placed in customer’s delivery boxes, the company is now offering Amazon Product Ads as a cost-per-click system. Merchants will be able to list their own products and consumers will be brought directly to their stores instead of Amazon’s.
So instead of directly selling an affiliates products or services, the company is willing to capitalize on its audience to provide merchants with greater reach. Considering Google’s encroachment on the shopping search engine space, it has to look like Amazon is keen to shore up its product search defenses.
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