What sort of ad selling plans does Amazon have up its sleeve? There must be some, since the ecommerce king has hired longtime Microsoft Digital Advertising Solutions GM Lisa Utzschneider. Amazon wouldn’t confirm the news, which was reported by the New York Post.
Amazon has yet to make any big splash in the online ad industry. This certainly signals interest in building out that side of the business. So far, big players like Google, Yahoo, Microsoft, AOL – and if we’re talking ecommerce, eBay – haven’t had to worry much about Amazon as a competitor in the online ad arena. They might have to now.
UPDATE: I have confirmation from a Microsoft spokesperson that Utzschneider plans to leave the company “to pursue other career opportunities.” She’s done at Microsoft September 15th and no replacement has been named.
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