In November, Amazon named online inventory management firm Yieldex the winner of its Amazon Web Services Start-Up Challenge. Now, Amazon has invested in the firm, participating in an $8.5 million round of funding.
“As a publisher of interactive advertising we understand the challenges associated with inventory management,” said Amazon.com SVP Jeff Blackburn in a press release. “We believe Yieldex has built an innovative piece of technology that will move the industry forward.”
Amazon has been such a success in the ecommerce world, when the firm does poke its nose into online advertising, people take notice. In 2006, Amazon introduced a third-party contextual ad program to its affiliate network. Later that year, the firm launched a performance-based ad offering for placing text ads alongside product pages.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more