Amazon Invests in Inventory Management Firm

In November, Amazon named online inventory management firm Yieldex the winner of its Amazon Web Services Start-Up Challenge. Now, Amazon has invested in the firm, participating in an $8.5 million round of funding.

“As a publisher of interactive advertising we understand the challenges associated with inventory management,” said Amazon.com SVP Jeff Blackburn in a press release. “We believe Yieldex has built an innovative piece of technology that will move the industry forward.”

Amazon has been such a success in the ecommerce world, when the firm does poke its nose into online advertising, people take notice. In 2006, Amazon introduced a third-party contextual ad program to its affiliate network. Later that year, the firm launched a performance-based ad offering for placing text ads alongside product pages.

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