In November, Amazon named online inventory management firm Yieldex the winner of its Amazon Web Services Start-Up Challenge. Now, Amazon has invested in the firm, participating in an $8.5 million round of funding.
“As a publisher of interactive advertising we understand the challenges associated with inventory management,” said Amazon.com SVP Jeff Blackburn in a press release. “We believe Yieldex has built an innovative piece of technology that will move the industry forward.”
Amazon has been such a success in the ecommerce world, when the firm does poke its nose into online advertising, people take notice. In 2006, Amazon introduced a third-party contextual ad program to its affiliate network. Later that year, the firm launched a performance-based ad offering for placing text ads alongside product pages.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Here we take a look at sales and abandonment data from the 2016 Christmas shopping season.