AAdvantage, American Airlines’ frequent flyer program, has enrolled consumer-generated media (CGM) in its marketing efforts.
“See other AAdvantage members’ travel photos,” reads the subject line of an e-mail message sent yesterday from American Airlines’ frequent flyer program.
At “Milestones,” AAdvantage’s frequent flyer members are invited to upload travel photos and contribute travel advice on a message board. Paris is the most recent site to be featured.
Since July, AAdvantage has featured three other destinations: Rome, London, and Hawaii.
In the consumer generated media world of travel, TripAdvisor has long been a prominent site for online hotel reviews. That site, owned by Expedia, boasts it has more than 10 million traveler reviews and opinions of hotels, vacations, and more.