American Airlines Signs Sponsorship Pact With Quote.com

Quote.com Inc. said American Airlines signed to sponsor its online financial News Center, a service that brings breaking industry news to viewers throughout the day.

American Airlines said it chose to sponsor the Quote.com News Center in support of the launch of its redesigned Web site, AA.com. Spending was not disclosed.

Quote.com’s News Center monitors news sources for any information that may affect the market, and provides customized, at-a-glance summaries of breaking headlines on the Quote.com homepage.

The Quote.com News Center consists of the Market Update and Market Wrap segments, as well as the Research Center and Economic Indicators, which are updated throughout the day. The Investor Almanac, also part of the News Center, is updated twice monthly, and provides historical market information that relates to current market activity.

“As part of our efforts to target specific segments, Quote.com was a strong choice to reach customers ready and willing to conduct online transactions,” said James Hering, management supervisor with Temerlin McClain–American’s online agency. “The Quote.com customer represents an important audience for the products and services offered through AA.com.”

Quote.com, founded in 1993, delivers customized solutions for companies that provide stock quotes; detailed market data on equities; options; commodity futures; mutual funds, bonds; real-time business news, market analysis, fundamental financial (balance sheet) data, and company profiles. The company serves over 300,000 registered users at its site, and millions of users through its network of affiliates and partners across the Internet.

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