American Domains Remain Popular in Europe

According to the latest European Internet audience measurement from MMXI Europe, French Internet users have caught up with the UK in terms of average days of use per person during the month of November, 1999: 8.6 days in France and 8.8 days in the UK.

French users also spent more time using the Internet and Digital Media: 204 minutes in November (+8 percent) versus 189 minutes per user on average in October. German use, in terms of Internet and Digital Media was lower in November.

Europeans’ Time Spent Online
Oct./Nov. 1999
Europe UK France Germany
Average Usage Days
per Unique Visitor
November 9.3 8.8 8.6 10.4
October 9.6 8.4 8.3 10.3
Average Hours Spent
per Unique Visitor per Month
November 4.2 3.5 3.4 5.6
October 4.3 4.3 3.1 5.0
Source: MMXI Europe


Top 10 Global Domains in Three European Nations
November 1999
UK Germany France
Rank Domain Unique Visitors
(000)
Percent
Reach
Rank Domain Unique Visitors
(000)
Percent
Reach
Rank Domain Unique Visitors
(000)
Percent
Reach
1. Freeserve 2,795 35.8 1. T-Online 3,595 68.5 1. Wanadoo 1,181 51.3
2. Yahoo 2,616 33.5 2. Yahoo 1,711 32.6 2. Yahoo 954 41.4
3. MSN 2,333 29.9 3. AOL 1,613 30.7 3. Multimania 698 30.3
4. Microsoft 2,332 29.9 4. Microsoft 1,477 28.1 4. Microsoft 629 27.3
5. AOL 2,069 26.5 5. Netscape 1,198 22.8 5. AOL 627 27.2
6. UKplus 1,773 22.7 6. Lycos 1,181 22.5 6. Voila 525 22.8
7. Demon 1,439 18.4 7. MSN 959 18.3 7. Club-Internet 495 21.5
8. Geocities 1,279 16.4 8. Tripod 784 14.9 8. Chez 433 18.8
9. BBC 1,269 16.3 9. AltaVista 777 14.8 9. GeoCities 416 18.1
10. Amazon 1,119 14.3 10. Amazon 773 14.7 10. MSN 405 17.6
Source: MMXI Europe

Definitions:
Unique visitors: The estimated number of different individuals within a designated demographic that access the content of a specific site from among the total number of projected individuals (only counted once, even if they visit more than once).

Reach Percent: The percentage of projected individuals within a designated demographic that accessed the content of a specific site from among the total number of projected individuals using the Web or online services during the month.

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