American Domains Remain Popular in Europe
The latest European Internet site ratings from MMXI Europe found American Web operations are still among the most popular Web destinations abroad.
According to the latest European Internet audience measurement from MMXI Europe, French Internet users have caught up with the UK in terms of average days of use per person during the month of November, 1999: 8.6 days in France and 8.8 days in the UK.
French users also spent more time using the Internet and Digital Media: 204 minutes in November (+8 percent) versus 189 minutes per user on average in October. German use, in terms of Internet and Digital Media was lower in November.
| Europeans’ Time Spent Online Oct./Nov. 1999 | |||||
| Europe | UK | France | Germany | ||
|---|---|---|---|---|---|
| Average Usage Days per Unique Visitor | November | 9.3 | 8.8 | 8.6 | 10.4 |
| October | 9.6 | 8.4 | 8.3 | 10.3 | |
| Average Hours Spent per Unique Visitor per Month | November | 4.2 | 3.5 | 3.4 | 5.6 |
| October | 4.3 | 4.3 | 3.1 | 5.0 | |
| Source: MMXI Europe | |||||
| Top 10 Global Domains in Three European Nations November 1999 |
|||||||||||
| UK | Germany | France | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Rank | Domain | Unique Visitors (000) |
Percent Reach |
Rank | Domain | Unique Visitors (000) |
Percent Reach |
Rank | Domain | Unique Visitors (000) |
Percent Reach |
| 1. | Freeserve | 2,795 | 35.8 | 1. | T-Online | 3,595 | 68.5 | 1. | Wanadoo | 1,181 | 51.3 |
| 2. | Yahoo | 2,616 | 33.5 | 2. | Yahoo | 1,711 | 32.6 | 2. | Yahoo | 954 | 41.4 |
| 3. | MSN | 2,333 | 29.9 | 3. | AOL | 1,613 | 30.7 | 3. | Multimania | 698 | 30.3 |
| 4. | Microsoft | 2,332 | 29.9 | 4. | Microsoft | 1,477 | 28.1 | 4. | Microsoft | 629 | 27.3 |
| 5. | AOL | 2,069 | 26.5 | 5. | Netscape | 1,198 | 22.8 | 5. | AOL | 627 | 27.2 |
| 6. | UKplus | 1,773 | 22.7 | 6. | Lycos | 1,181 | 22.5 | 6. | Voila | 525 | 22.8 |
| 7. | Demon | 1,439 | 18.4 | 7. | MSN | 959 | 18.3 | 7. | Club-Internet | 495 | 21.5 |
| 8. | Geocities | 1,279 | 16.4 | 8. | Tripod | 784 | 14.9 | 8. | Chez | 433 | 18.8 |
| 9. | BBC | 1,269 | 16.3 | 9. | AltaVista | 777 | 14.8 | 9. | GeoCities | 416 | 18.1 |
| 10. | Amazon | 1,119 | 14.3 | 10. | Amazon | 773 | 14.7 | 10. | MSN | 405 | 17.6 |
| Source: MMXI Europe | |||||||||||
Definitions:
Unique visitors: The estimated number of different individuals within a designated demographic that access the content of a specific site from among the total number of projected individuals (only counted once, even if they visit more than once).
Reach Percent: The percentage of projected individuals within a designated demographic that accessed the content of a specific site from among the total number of projected individuals using the Web or online services during the month.
