More NewsAmerican Eagle Outfitters Selects i33 as Interactive AOR

American Eagle Outfitters Selects i33 as Interactive AOR

Clothing company American Eagle Outfitters Inc. selected i33 communications, a division of Bethesda,MD-based AppNet Inc., as its interactive agency of record.

Clothing company American Eagle Outfitters Inc. selected i33 communications, a division of Bethesda, MD-based AppNet Inc., as its interactive agency of record.

i33 will plan and buy all of American Eagle’s interactive media, track the sale of online catalog merchandise, and oversee other brand interactions using an AdMaximize reporting interface customized for AE. Billings were not disclosed.

“We are looking to i33 to not only assist in extending the AE brand online, but to capture important customer information that will help us reach our goal of building a unique lifestyle shopping experience for the AE consumer,” said Michael J. Leedy, vice president of marketing and creative services for AE.

i33 said its ROI-tracking service, AdMaximize, will track customer site-usage and purchasing history, including unique purchasers, gross orders, sales revenue, leads, site lifestyle-content visits, and AE credit card applications.

American Eagle reported fiscal 1998 sales of $587.6 million, an increase of 44.8 percent compared to 1997. The company markets casual apparel, accessories, and footwear for men and women. It operates 391 stores in 41 states.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts