American football helped strengthen video ad performance across screens and drive total video ad opportunities by 81 percent, according to a newly released infographic by Adap.tv.
Like the holiday shopping season, football provides marketers a great opportunity to engage consumers with video content that interests them. Breaking down the overall improvement in video ad inventory, smartphones saw a robust growth of 127 percent, followed by desktops (120 percent) and tablets (22 percent).
Meanwhile, people are more likely to engage with video advertising during football season. Video ad clicks (per thousand impressions) rose 90 percent and completion rates increased nine percent.
Football is also the main driver of cross-screen ROI and showed large growth in viewer engagement with video ads (measured by click-through rates) compared to before the season began. Interestingly, different days of the week showed higher engagement as opposed to others across devices – tablets on Monday were most popular with a 161 percent growth in engagement, desktops on Sunday saw a 200 percent rise, and smartphones on Thursday saw a 270 percent uplift.
Adap.tv conducted this analysis based on data from mid-August to late-September. You can view all the important statistics in the infographic below.
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more
Spotify, the popular digital music service, is getting into the video ad game with a new ad offering called “branded moments.” Currently, ... read more