American Heart Association Goes Red

The American Heart Assn. wants women to put on their red dress on “National Wear Red Day,” as well as for nationwide red-themed events.

The Go Red for Women campaign, conceived by Desky branding, is intended to raise awareness that heart disease is the number one killer in the U.S., and to encourage prevention and treatment. Macy’s and Pfizer are on board as official sponsors.

Related reading