Gateway and Compaq have taken the lead from Packard Bell as the most-owned brand of Windows PC at home in the US, according to Media Metrix. Gateway and Compaq have each have a 10.3 percent share of US home Windows PC users, compared to Packard Bell’s 9.2 percent share. Dell and Hewlett-Packard have the highest growth rates in ownership from 1997 to 2000 at 551 percent and 430 percent, respectively.
In a separate survey, Media Metrix found a decline in at-home Macintosh ownership from a high of 4.9 million households in January of 1996 down to 3.8 million households in January 200 for an average annual decrease of around 5 percent. Household penetration of PCs overall has grown from 35.4 million households in 1996 to 55.5 million households in 2000.
“The sales efforts of Compaq and Dell over the last two years to expand beyond the business PC market into the home market have paid off, especially for Dell” said Bruce Ryon, senior VP of Media Metrix’ New Media Group. “Macintosh softness in at-home penetration indicates that the number of households leaving the Macintosh fold is outpacing the sales success of the iMac, both in replacing older Maintosh users and in gaining new households.”
|US Home PCs Using Windows
Q1 1997 to Q1 2000 Number of PCs by OEM (000)
|Brands||1997 Q1||1998 Q1||1999 Q1||2000 Q1||97 to 00
|All PCs *||28,019||35,285||39,679||52,486||87%|
|* Total number of Windows PCs in households.
** Part of All Others grouping.
Source: Media Metrix
|Share of Windows PCs in US|
|Brands||1997 Q1||1998 Q1||1999 Q1||2000 Q1|
|** Part of all others grouping
Source: Media Metrix
|US PC Households|
|Type of PCs||1996 Q1||1997 Q1||1998 Q1||1999 Q1||2000 Q1|
|Total Households with PCs||35,388||39,558||43,667||49,999||55,487|
|IBM Compatible Windows||20,906||27,778||30,854||36,614||41,628|
|Source: Media Metrix|
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