America’s Most Popular PCs

Gateway and Compaq have taken the lead from Packard Bell as the most-owned brand of Windows PC at home in the US, according to Media Metrix. Gateway and Compaq have each have a 10.3 percent share of US home Windows PC users, compared to Packard Bell’s 9.2 percent share. Dell and Hewlett-Packard have the highest growth rates in ownership from 1997 to 2000 at 551 percent and 430 percent, respectively.

In a separate survey, Media Metrix found a decline in at-home Macintosh ownership from a high of 4.9 million households in January of 1996 down to 3.8 million households in January 200 for an average annual decrease of around 5 percent. Household penetration of PCs overall has grown from 35.4 million households in 1996 to 55.5 million households in 2000.

“The sales efforts of Compaq and Dell over the last two years to expand beyond the business PC market into the home market have paid off, especially for Dell” said Bruce Ryon, senior VP of Media Metrix’ New Media Group. “Macintosh softness in at-home penetration indicates that the number of households leaving the Macintosh fold is outpacing the sales success of the iMac, both in replacing older Maintosh users and in gaining new households.”


US Home PCs Using Windows
Q1 1997 to Q1 2000 Number of PCs by OEM (000)
Brands 1997 Q1 1998 Q1 1999 Q1 2000 Q1 97 to 00
Growth
All PCs * 28,019 35,285 39,679 52,486 87%
Gateway 1,806 2,129 3,368 5,425 200%
Packard Bell 6,222 5,986 5,236 4,841 -22%
Hewlett Packard 722 1,018 1,757 3,825 430%
Dell 528 740 1,208 3,435 551%
IBM 2,611 2,468 2,490 3,208 23%
AST 472 1,296 1,757 2,278 382%
Acer 889 1,265 1,721 2,250 153%
Micron ** 494 549 842 127%
Emachines ** ** ** 825 100%
All others 12,306 13,082 14,389 20,166 64%
* Total number of Windows PCs in households.
** Part of All Others grouping.
Source: Media Metrix

Share of Windows PCs in US
Brands 1997 Q1 1998 Q1 1999 Q1 2000 Q1
All PCs 28,019 35,285 39,679 52,486
Gateway 6.4% 6.0% 8.5% 10.3%
Compaq 5.4% 5.5% 8.9% 10.3%
Packard Bell 22.2% 17.0% 13.2% 9.2%
Hewlett Packard 2.6% 2.9% 4.4% 7.3%
Dell 1.9% 2.1% 3.0% 6.5%
IBM 9.3% 7.0% 6.3% 6.1%
AST 1.7% 3.7% 4.4% 4.3%
Acer 3.2% 3.6% 4.3% 4.3%
Micron ** 1.4% 1.4% 1.6%
Emachines ** ** ** 1.6%
All others 43.9% 37.1% 36.3% 38.4%
** Part of all others grouping
Source: Media Metrix

US PC Households
Type of PCs 1996 Q1 1997 Q1 1998 Q1 1999 Q1 2000 Q1
Total Households with PCs 35,388 39,558 43,667 49,999 55,487
IBM Compatible Windows 20,906 27,778 30,854 36,614 41,628
Apple Macintoshes 4,947 4,547 4,054 4,096 3,837
Other PCs 2,525 1,949 2,312 3,009 3,396
Source: Media Metrix

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