Four of the top five local markets with the largest Internet penetration for the month of February 2000 were located on the West Coast, according to Nielsen//NetRatings.
The top five Internet markets are San Francisco, Seattle, Portland, San Diego, and Washington, DC.
“Markets that are well-known technology centers lead the pack in terms of Web penetration,” said Allen Weiner, VP of analytical services at NetRatings. “The various Alleys and Valleys across the US appear to have the largest concentration of early Internet adopters.”
|Top 20 Markets Based on Internet Penetration
|Local Market||Internet Penetration|
Nielsen//NetRatings also released data comparing the penetration numbers for Internet markets and television DMAs® (designated marketing areas). These comparisons help shed light on areas likely to lead the move to TV-Internet convergence.
|Local Internet Market Rankings vs. DMA Rankings
Ranked by Internet Penetration
|Market||Ranking Based on
|Ranking Based on
Largest Internet Audience
|DMA Rank Based on
Local Market TV Audience
|San Fran-Oakland-San Jose||1||3||5|
The market with the largest Internet audience during February was New York, followed by Los Angeles, San Franciso, and Chicago. In New York, there was a large concentration of teens, ages 12-17 years old (12 percent), a higher income base for those making $100,000 and more (26 percent), and a higher number of post graduates (21 percent) as compared to other local markets. San Diego had the highest average time spent online per person for February. Users in this market spent an average of nearly 11 hours and 16 minutes online during the month.
|Top 20 Internet Markets Based on Unique Audience
|Internet Market||Local Unique
Spent per Person
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