America’s Most Wired Cities

Four of the top five local markets with the largest Internet penetration for the month of February 2000 were located on the West Coast, according to Nielsen//NetRatings.

The top five Internet markets are San Francisco, Seattle, Portland, San Diego, and Washington, DC.

“Markets that are well-known technology centers lead the pack in terms of Web penetration,” said Allen Weiner, VP of analytical services at NetRatings. “The various Alleys and Valleys across the US appear to have the largest concentration of early Internet adopters.”

Top 20 Markets Based on Internet Penetration
February 2000
Local Market Internet Penetration
1. San Francisco 61.0%
2. San Diego 58.0%
3. Washington DC 56.1%
4. Seattle 55.9%
5. Portland 54.0%
6. Boston 51.7%
7. Dallas 47.6%
8. Denver 47.3%
9. Atlanta 46.1%
10. Los Angeles 43.9%
11. Phoenix 42.6%
12. Chicago 41.7%
13. Tampa 41.5%
14. New York 41.3%
15. Houston 41.0%
16. Detroit 40.8%
17. Philadelphia 40.4%
18. Minneapolis 38.1%
19. Miami 36.9%
20. Cleveland 36.8%
Source: Nielsen//NetRatings

Nielsen//NetRatings also released data comparing the penetration numbers for Internet markets and television DMAs® (designated marketing areas). These comparisons help shed light on areas likely to lead the move to TV-Internet convergence.

Local Internet Market Rankings vs. DMA Rankings
Ranked by Internet Penetration

February 2000
Market Ranking Based on
Internet Penetration
Ranking Based on
Largest Internet Audience
DMA Rank Based on
Local Market TV Audience
San Fran-Oakland-San Jose 1 3 5
San Diego 2 17 25
Washington DC 3 6 8
Seattle-Tacoma 4 9 12
Portland, OR 5 20 23
Boston 6 5 6
Dallas-Ft. Worth 7 8 7
Denver 8 14 18
Atlanta 9 10 10
Los Angeles 10 2 2
Phoenix 11 18 17
Chicago 12 4 3
Tampa-St. Pete-Sarasota 13 15 13
New York 14 1 1
Houston 15 12 11
Detroit 16 11 9
Philadelphia 17 7 4
Minneapolis-St. Paul 18 16 14
Miami-Ft. Lauderdale 19 19 16
Cleveland 20 13 15
Source: Nielsen//NetRatings

The market with the largest Internet audience during February was New York, followed by Los Angeles, San Franciso, and Chicago. In New York, there was a large concentration of teens, ages 12-17 years old (12 percent), a higher income base for those making $100,000 and more (26 percent), and a higher number of post graduates (21 percent) as compared to other local markets. San Diego had the highest average time spent online per person for February. Users in this market spent an average of nearly 11 hours and 16 minutes online during the month.

Top 20 Internet Markets Based on Unique Audience
February 2000
Internet Market Local Unique
Audience

(000)
Average Time
Spent per Person

(hrs:min:sec)
New York 4,341 8:39:30
Los Angeles 3,614 9:09:43
San Francisco 2,199 10:17:44
Chicago 2,082 8:11:23
Boston 1,995 8:00:39
Washington DC 1,850 9:28:58
Philadelphia 1,642 8:55:26
Dallas 1,581 9:46:52
Seattle 1,324 9:11:50
Atlanta 1,314 7:38:28
Detroit 1,131 9:46:18
Houston 1,076 9:54:52
Cleveland 988 9:27:17
Denver 964 10:46:51
Tampa 956 7:12:30
Minneapolis 945 7:23:21
San Diego 894 11:15:52
Phoenix 882 7:40:01
Miami 846 9:49:17
Portland 816 9:13:21
Source: Nielsen//NetRatings

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