Ameritrade Holding, TheStreet.com Partner

Ameritrade Holding Corp. signeda partnership agreement with TheStreet.com , an online financialpublication targeting investors.

Ameritrade Holding Corp. signed a partnership agreement with TheStreet.com, an online financial publication targeting investors.

Ameritrade said it will continue its “8 bucks” (per trade) advertising campaign and promote its online brokerage services in TheStreet.com’s new Trading Room section through a hot link to the Ameritrade site, where customers can open new accounts, place trades in an existing account, access account information, and review their portfolios.

As a charter Trading Room partner, Ameritrade said it will also be featured prominently in TheStreet.com’s sponsor page and will work closely with TheStreet.com in co-marketing initiatives. Financial arrangements were not discussed.

“We expect this agreement to enhance our customer base and increase market share in concert with our ongoing advertising support. Our experience with other online companies and Web sites such as Infoseek, Excite, Intuit, and America Online . . . has been quite positive and we will continue to explore channels to generate new accounts and increase account activity,” said J. Joe Ricketts, chairman and chief executive officer of Ameritrade Holding.

Ameritrade Holding provides discount brokerage, securities clearing, and financial services to the independent investing public and to other financial institutions. Its subsidiary firms include Accutrade, Inc. and Ameritrade Inc., both retail discount brokerage firms; Advanced Clearing Inc., providing securities clearing and other financial services; and AmeriVest Inc., offering discount brokerage to financial institutions.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource