SocialSocial MediaAmex and Foursquare Debut Deals in the U.K.

Amex and Foursquare Debut Deals in the U.K.

Tesco, Primark, and PizzaExpress are major brand partners at launch.

American Express and Foursquare have extended their relationship into the United Kingdom, in an initiative that involves retail and restaurant partners Tesco, Primark, House of Fraser, Strada, Bella Italia, PizzaExpress, Eat, and others. If consumers sync up their Amex card with the Foursquare smart phone app, they can reveive either a £10 or £5 credit rebate, depending on the brand.

push-notification-digital-wallets-story

For the geo-social company, the commercial move appears to represent the fruit of its first hire in the country last fall, when Foursquare brought aboard Omid Ashtari as U.K. business development director. The New York-based tech brand, which claims 20 million users worldwide, said its U.K. audience is 70 percent bigger than it was at this time a year ago.

And with the London Olympics coming, the U.K. could be one of the more interesting countries this summer for Foursquare. It’s already running a check-ins special with the International Olympics Committee to offer the chance of winning tickets to the prestigious sporting event.

For Amex, the effort builds on its “Link > Like > Love” campaign that runs not only on Foursquare but also Facebook and Twitter. The New York-based credit giant is obviously serious about becoming a major mobile payments player, promoting Link > Like > Love in its broadcast TV commercials for the last several weeks.

Meanwhile, here’s how the Amex-Foursquare marriage works for consumers:

  • Sync Amex card with Foursquare account online.
  • Check in at a location.
  • Tap a “redeem offer” button.
  • Pay with Amex card.
  • Get a Foursquare push notification about the money-back reward (see image) within moments after the card is swiped by the merchant.

Mashable first reported the U.K. launch.

Related Articles

Brands' Snapchat handles: ClickZ's master list

Social Media Brands' Snapchat handles: ClickZ's master list

2y Mike O'Brien
The digital download: Periscope in your Tweets and apps in your Uber

Headline News The digital download: Periscope in your Tweets and apps in your Uber

2y Yuyu Chen
Should Your Brand Be on Snapchat?

Social Should Your Brand Be on Snapchat?

2y Yuyu Chen
How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

Community Management How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

2y Melanie White
And the Winner of Social Media Is... Victoria's Secret [Study]

Social And the Winner of Social Media Is... Victoria's Secret [Study]

2y Mike O'Brien
Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

Conference Coverage Influencers and Social Listening Key to Social Success for AmEx and Mini USA [#CZLNY]

3y Emily Alford
Twitter-Foursquare Partnership Will Allow for Better Location Targeting

Social Twitter-Foursquare Partnership Will Allow for Better Location Targeting

3y Yuyu Chen
Facebook Expands Mobile Geo-Targeting With "Place Tips"

Media Facebook Expands Mobile Geo-Targeting With "Place Tips"

3y Yuyu Chen