Clickable has raised a new $12 million funding round, and American Express is the lead investor. The two have worked together since 2010, when American Express Open released a search marketing tool for small- to mid-sized businesses, called SearchManager, using Clickable technology. Last summer they collaborated again to produce a social media monitoring and directory listing product, YourBuzz, that is also geared toward SMBs.
Clickable will use its new cash to invest in product development, including social marketing capabilities on platforms like Facebook, LinkedIn, Twitter, and Foursquare. “We’ll continue to market our products directly through the Clickable brand, as well as expand through premier partners like American Express OPEN,” CEO David Kidder wrote in a blog post.
AmEx is joined in the round by existing Clickable investors Union Square Ventures, Founders Fund, and FirstMark Capital.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
What would we do without social media?
Facebook isn't just the world's largest social network. In the past two years, it has also become one of the world's most popular online destinations for consuming video content.
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.