Amex has adopted RSS. That’s big.
One of America’s major direct marketers has a new value proposition “Get Information How You Want, When You Want.” Cardholders can opt to receive awards program news, travel offers, and offers targeted to specific geographical regions.
The page (you need an account to log-in) explains RSS in concise terms and offers buttons to direct feeds to the major newsreaders.
This is a big win for syndication fans. American Express is a big influencer. Others are sure to follow.
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