More NewsAmex Revives Holiday Wish List

Amex Revives Holiday Wish List

Amex has teamed with big brands and big box retailers to revive its holiday Wish List . It's more than aspirational -- it's an opportunity for cardholders to buy specially-priced merchandise online from a panoply of retailers and manufacturers: TaylorMade, Palm, KitchenAid, Best Buy and Toys 'R Us to name but a few of 40,000 participants in the promotion. American Express claims merchants who offered Wish Certificates last year, limited supply, high-value merchant discounts, saw double the average transaction size of typical Amex transactions.

Amex has teamed with big brands and big box retailers to revive its holiday Wish List.

It’s more than aspirational — it’s an opportunity for cardholders to buy specially-priced merchandise online from a panoply of retailers and manufacturers: TaylorMade, Palm, KitchenAid, Best Buy and Toys ‘R Us to name but a few of 40,000 participants in the promotion.

American Express claims merchants who offered Wish Certificates last year, limited supply, high-value merchant discounts, saw double the average transaction size of typical Amex transactions.

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