Amex Revives Holiday Wish List

Amex has teamed with big brands and big box retailers to revive its holiday Wish List.

It’s more than aspirational — it’s an opportunity for cardholders to buy specially-priced merchandise online from a panoply of retailers and manufacturers: TaylorMade, Palm, KitchenAid, Best Buy and Toys ‘R Us to name but a few of 40,000 participants in the promotion.

American Express claims merchants who offered Wish Certificates last year, limited supply, high-value merchant discounts, saw double the average transaction size of typical Amex transactions.

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