Amex Revives Holiday Wish List
Amex has teamed with big brands and big box retailers to revive its holiday Wish List . It's more than aspirational -- it's an opportunity for cardholders to buy specially-priced merchandise online from a panoply of retailers and manufacturers: TaylorMade, Palm, KitchenAid, Best Buy and Toys 'R Us to name but a few of 40,000 participants in the promotion. American Express claims merchants who offered Wish Certificates last year, limited supply, high-value merchant discounts, saw double the average transaction size of typical Amex transactions.