Emerging TechnologyMobileAmobee in Ad Deal With Personal Argentina

Amobee in Ad Deal With Personal Argentina

Mobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers.

Mobile ad platform Amobee has added Personal Argentina, the largest mobile network operator in Argentina, to its stable of customers. Seven-year old Amobee serves global brands and publishers, as well as mobile operators including Vodafone, Sprint and O2.

Personal Argentina will use Amobee’s PULSE for Publishers platform to monetize its direct and remnant mobile advertising inventory by serving relevant and contextual ads. The platform’s analytics capabilities and support for innovative ad formats will enable the mobile company to offer brands more visibility into a campaign performance. As such, they will be able to make better informed decisions and ensure that their mobile ads reach the right audience, while getting enhanced ROI on their mobile spend .

The service has been live on the Amobee platform for several months in a phased rollout, according to Mark Strecker, COO of Amobee, which was acquired by SingTel in March 2012. The company provides ad serving and analytics on an SAAS basis, being paid with a share of the revenue generated.

“Mobile network operators can use our platform not just for their own mobile inventory,” Strecker said. “They can provide access to smaller companies, such as application developers or websites that want access to the reach and data and billing relationships that the mobile operator has.”

At the same time, Amobee provides real-time ad mediation services, taking operators’ remnant inventory and passing it to automated ad exchanges for sale.

Related Articles

Annoying requests to rate your app are getting you one star ratings. Here's how to fix that

Marketing Annoying requests to rate your app are getting you one star ratings. Here's how to fix that

10m Polly Alluf
Ad blocker use continues to grow rapidly

Ad Industry Metrics Ad blocker use continues to grow rapidly

10m Al Roberts
Mobile ad viewability: what is it and does it matter?

Display Advertising Mobile ad viewability: what is it and does it matter?

1y Andy Favell
Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

1y Sophie Loras
How the future of advertising is in servicing the 'moment'

Asia How the future of advertising is in servicing the 'moment'

1y Sophie Loras
How the NBA engages China's 200M millennials with mobile video

Asia How the NBA engages China's 200M millennials with mobile video

1y Steven Chang
Why audience retention with mobile video is more important than ever

Mobile Why audience retention with mobile video is more important than ever

2y Frank Sinton
NewFronts News: Merging video, data still the main focus for AOL

Publishing NewFronts News: Merging video, data still the main focus for AOL

2y Mike O'Brien