European-based advertising network Amscreen has announced it is aiming to revolutionise the advertising industry with new face detection technology, check out the video of the new platform here.
European-based advertising network Amscreen has announced it is aiming to revolutionise the advertising industry with new face detection technology.
Originally developed by Quividi, an automated audience measurement firm, the new platform offers advertisers insight into exactly who is seeing their adverts.
Cameras installed in Amscreen’s digital advertising display screens are able to determine the gender, age, date, time and volume of the viewers. The technology offers brands an assurance that they are reaching the right audience which allows them a degree of accountability that has never before been possible within this advertising sector.
The real-time audience insight from Amscreen allows brands to review and optimise campaigns, meaning that they can tailor their content to reach a specific target audience at a certain time of day.
With a network of over 6,000 digital screens and a weekly audience of over 50 million, Amscreen is further solidifying its position as the most insight-led outdoor advertising channel.
Amscreen CEO Simon Sugar commented, “It is time for a step-change in advertising – brands deserve to know not just an estimation of how many eyeballs are viewing their adverts, but who they are too. Through our Face Detection technology, we want to optimise our advertisers campaigns, reduce wastage and in-turn deliver the type of insight that only online has previously been able to achieve.”
Check out a video of the new technology below:
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