An E-Mail Tool for Multi-Level Marketers
IMN wants to serve the Amways, Avons and Pampered Chefs of the world.
IMN wants to serve the Amways, Avons and Pampered Chefs of the world.
E-mail service provider IMN is launching a version of its technology aimed at wooing the Amways, Pampered Chefs and Avons of the world.
The company’s tool, which is called Party Pulse, is being initially rolled out to IMN’s client, PartyLite, a division of home furnishings and fragrances company Blyth. PartyLite, according to the company, is one of the largest direct sellers of candles and home accessories in North America.
The “party” in both the product and the client’s names refers to the primary method of selling for companies with this model — the house party. In this scenario, the sales consultant — an independent businessperson who sells the company’s products — asks friends and acquaintances to host parties, where the products are shown off and sold.
“About half of the industry uses the party plan model,” said David Fish, CEO of IMN.
IMN’s Party Pulse lets the parent company control the content of the email newsletters that are sent out to customers and prospective customers. The messages are customized to appear to be “from” the sales consultant who collected their addresses, with whom the customer or prospect has a relationship. Sales consultants get monthly emailed reports aimed at helping them build relationships and learn customers’ interests.
“This is the notion of personalization at the intermediary level,” said Fish.
In initial tests, each monthly newsletter has an open rate of 30 percent, and 10 percent of those who open click through to hostess specials — the incentives given to those who agree to host a party. The company says that of people who open the newsletter, 26 percent spend more than three minutes reading it.
PartyLite has 42,000 sales consultants in North America and plans to roll out the tool to all of them.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article