StatsAudienceAn Internet Java Survey

An Internet Java Survey

No, not that Java. For a recent survey of e-commerce habits, Computer Economics interviewed 74 people during the morning commute at a California coffeehouse.

No, not that Java. For a recent survey of e-commerce habits, Computer Economics interviewed 74 people during the morning commute at a California coffeehouse.

The respondents were asked: “What do you want from the Internet it does not currently provide?” The two most frequent responses were better searching capabilities and more security for online purchases.

The survey also found that men are out-shopping women on the Internet two-to-one. Although men and women spend approximately the same amount each time they shop.

Men use online maps 10 percent less frequently than women, Computer Economics found, and 76 percent of women use Yahoo compared to 64 percent of men.

The survey was taken by 74 people ranging in age from 18 to 75 with annual household incomes ranging from $30,000 to above $100,000. Fifty-one percent were female, 49 percent male.

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