Google’s Android operating system continues to dominate the U.S. smartphone market, according to research by The Nielsen Company. Meanwhile Apple tops the market in terms of hardware share, thanks to the popularity of its iPhone devices.
A survey of over 20,000 mobile subscribers conducted between April and June this year revealed that 39 percent of respondents currently use the Android operating system, installed on devices manufactured by companies including HTC, Motorola and Samsung.
In terms of hardware, however, Apple dominates the market, its iPhone handsets representing 28 percent of all U.S. smartphones followed by HTC devices and RIM’s Blackberry line, which account for a 20 percent share of the market each.
2017 will be a watershed moment for video, as consumption moves from the TV to other devices.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called BrandBuilder by AOL.
As the ball drops on December 31st, make sure your media strategies are stacked with timely resolutions to make the most of 2017.