Google’s Android operating system continues to dominate the U.S. smartphone market, according to research by The Nielsen Company. Meanwhile Apple tops the market in terms of hardware share, thanks to the popularity of its iPhone devices.
A survey of over 20,000 mobile subscribers conducted between April and June this year revealed that 39 percent of respondents currently use the Android operating system, installed on devices manufactured by companies including HTC, Motorola and Samsung.
In terms of hardware, however, Apple dominates the market, its iPhone handsets representing 28 percent of all U.S. smartphones followed by HTC devices and RIM’s Blackberry line, which account for a 20 percent share of the market each.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.