The number of U.S. smartphones running on Googles’s Android operating system continued to grow in the three months ending April 2011, and outpaced the number installed with Apple’s iOS platform.
According to data from comScore, 74.6 million people in the U.S. owned smartphones during that period, up 13 percent from the three-month period ending in January 2011. Android grew its market share by 5.2 percentage points in that time, reaching a total of 36.4 percent of U.S. smartphones. The number running Apple’s iOS, meanwhile, grew by 1.3 percentage points, representing 26 percent of handsets.
BlackBerry manufacturer RIM saw its own share of devices decline further, dipping 4.7 percentage points to reach 25.7 percent of the market.
The data relates to smartphones only, and does not include tablet devices or iPods.
|Top Smartphone Platforms|
|Share of U.S. Smartphone Subscribers (%)|
|3-month average ended:|
|Jan. 31, 2011
||Apr. 31, 2011
||Percentage point change|
Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be front and centre of your design.
As Facebook keeps changing its news feed algorithm, one constant factor is the domination of video content and so brands keep experimenting with ... read more
How are mobile payments, bitcoin, blockchain and other financial services technologies enhancing the consumer purchase journey?