San Francisco-based Andromedia Inc., a provider of ARIA Web site activity analysis solutions, named former Auspex and Sequent executive Paul R. Gifford vice president of marketing.
Gifford will have worldwide responsibility for overseeing Andromedia’s product management, product marketing, marketing communications, public relations, advertising, direct marketing, business development and planning.
He will report directly to Kent Godfrey, Andromedia president and CEO.
“Paul’s extensive product marketing, management, and development experience brings our already world-class marketing organization the leadership necessary to take us to the next level,” said Godfrey.
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