Clickwork7 aims to revolutionise email marketing model for publishers

Performance marketing experts Clickwork7 has today announced the launch of the world’s first Email Service Provider (ESP) with Cost Per Action (CPA) and Cost Per Lead (CPL) offers integrated from their established affiliate network.

The new integrated platform, created following several months of customer testing and feedback, allows publishers to search hundreds of live email offers from the Clickwork7 affiliate database of exclusive top tier campaigns. Publishers can now select the campaigns they want to run, and rapidly broadcast or schedule to send emails in an instant – from within one simple and easy to use interface.

Clickwork7 ESP is being launched in conjunction with a secondary new product called Freemail which is currently in Beta testing with carefully selected email publishers and generating considerable interest already from the wider market. As the name suggests, Freemail allows email publishers to broadcast up to 700,000 emails a month completely free to Clickwork7 offers, generating incremental revenue for publishers worldwide. There is no contract, making it risk-free for publishers, and includes the ability to segment complete with auto-responder, triggered email tools and a full reporting suite.

The introduction of these new products will enable publishers to make a substantial cost saving using the Freemail service and in turn make more revenue from their data.

Max Pepe, Head of Clickwork7, commented: “We are genuinely excited to offer email publishers an innovative and cost effective way to monetise their email data, effortlessly. Eliminating the cost of broadcast significantly increases the publishers return-on-investment, resulting in more profitable sends and a higher value for their data. Furthermore, integrating hundreds of high converting CPL and CPA offers directly in to the platform itself makes the entire monetisation process incredibly simple, saving the busy publisher precious time, and therefore money.”