idio announces significant client growth, customer wins and new partnerships

idio, the leading Content Intelligence platform, today announced new features and partnerships that help solve the key challenges facing business-to-business marketers. This is the culmination of six months of focused effort, rewarded by 107% quarter-on-quarter bookings growth and a range of customer wins, including Pegasystems, OpenText, Brightpearl, and IRIS Software.

idio today announces out-of-the-box connections to all leading B2B marketing clouds, including Marketo, Oracle (Eloqua), IBM (Silverpop) and Hubspot. By leveraging Idio’s unique predictive artificial intelligence engine B2Bmarketers can quickly, driving increased engagement, revenue and insight. idio has completed this release of integrations by extending its Sales Intelligence product into Oracle’s Sales Cloud.

As B2B marketers lead the charge into marketing automation, they are experiencing challenges as they scale these new tools and techniques. Recent research has shown that 60-70% of content in B2B organizations goes unused (Sirius Decisions), up to 80% of leads do not engage after the first click, and 89% of first sales calls fail (Forrester).

These issues are tackled head on by idio, which identifies each prospect’s interests and intent by analysing patterns in their content consumption. This intelligence layer delivers predictive marketing strategy that minimises content waste, sales intelligence in the CRM that helps deals close more quickly, and ecommendation algorithms that ensure existing content is surfaced in marketing and sales environments in real time.  

One idio customer, Brightpearl, is a leading provider of cloud-based multichannel retail management software to SMBs.

Tom Glason, Head of Sales and Marketing at Brightpearl said: “idio has brought us insight we simply didn’t have from our existing marketing automation and CRM tools. We now know how we can immediately improve our content strategy, and target customer interests more effectively. We’ve removed the guesswork from content production and know exactly what is delivering ROI for us, and what isn’t.”

idio have also added a range of features to shorten the time-to-value for customers. The most relevant feature to B2B marketers is that idio’s natural language processing technology now interrogates content held in PDFs – case studies and white papers often being the content format of choice in a business environment. There is also now a connection with the sales stages that a customer defines in its marketing automation and CRM systems, so that idio can derive interest and intent data for behavioral segments at various stages in the funnel.  

Edward Barrow, idio’s CEO said: “we have invested significantly in ensuring our proposition aligns with the felt needs of leading B2B marketers, and it’s gratifying to get an extremely positive market response. We will continue to build out tools for marketers so they can predict and meet the emerging interests and intent of their prospects and customers.”