Sublime Skinz raises $5m in response to industry concerns over viewability

Sublime Skinz, specialist in high-impact, non-intrusive digital ad formats, today announced it has raised $5m in growth equity from ISAI, the French entrepreneurs’ fund. The funding will accelerate the deployment of the company’s ambitious technological roadmap and international development, with a fourth office to open in New York before the end of the year.

To drive the project alongside the six cofounders at Sublime Skinz, two ad tech specialists will join the board of directors: Ouriel Ohayon (Appsfire, Techcrunch), based in San Francisco, and Fred Montagnon (Overblog, Teads, Secret Media), based in NYC.

Sublime Skinz’ unique platform makes wallpaper formats (Skinz) accessible to everyone across multiple websites. The company’s technology enables publishers to better monetise their inventory, increase the efficiency of advertisers’ campaigns, and offer non-intrusive advertising formats to more than 200 million users each month.

Jean-Marc Pericone, President and Founder of Sublime Skinz, said: “During our first two years of self-financing, we were solicited many times to open up our capital but we were waiting for the right moment and the right partner. This fundraising will enable us to implement our international strategy to address the needs of the global ad industry, and we are pleased to be supported by a partner whose enthusiasm and engagement has been steadfast since the start.”

Pierre Martini, Managing Partner in charge of the growth equity fund at ISAI, commented: “We are delighted to support Sublime Skinz in their next stage of development. We have been impressed by the company’s level of growth, which demonstrates the natural appeal of this universal ad format. Our investment will help the company to deploy its product worldwide, as well as develop its native mobile and DMP offerings. Depending on the pace of development we are prepared to leverage this financing round with debt in order to further advance the capacity of the company – and ultimately – better serve the needs of the ad industry.”

Jean-Francois Rivassou, Investment Director of ISAI, added: “The Sublime Skinz’ team has demonstrated its capacity to rapidly deploy its technology with a high level of professionalism, which has been recognised by the market. With this round, the entire ISAI network is coming together to support these entrepreneurs and strive towards the company’s growth.”

The Sublime Skinz team includes around 30 staff who develop its product offering across three offices – Paris (HQ), London, and San Francisco. Its product suite comprises ten formats, all regularly enriched by new innovative products. The latest – VIDEOSKINZTM – offers a new video advertising solution already used by advertisers such as Samsung, Warner, Opel, and Netflix. Future innovations will be announced in the upcoming months, in fields such as interactivity, engagement, and mobile.

Skin advertising – also known as wallpaper or site takeover – is one of the most qualitative formats on the web: impactful yet non-intrusive, it does not prevent users accessing the site’s content. The format outperforms against key metrics, offering 94% viewability, 300% more visual engagement, and click rates above 3% – more than 10 times higher than traditional formats.