More NewsAnother Class Action Click Fraud Suit Against Google

Another Class Action Click Fraud Suit Against Google

A click fraud detection firm accuses the search firm of ignoring the click fraud problem.

Click fraud detection company Click Defense has filed a proposed class action lawsuit against Google. The suit alleges the search giant has ignored the click fraud issue and therefore breached its duty to advertisers.

It’s the second such suit to be filed in recent months. The first, in Arkansas, had as its lead plaintiffs Lane’s Gifts and Collectibles and Caulfield Investigations. The named defendants in the case include Google, Yahoo, Lycos, AskJeeves, FindWhat.com, Buena Vista Internet Group, LookSmart, America Online, Netscape and Time Warner.

In the Click Defense case, filed in U.S. District Court for the Northern District of California, the plaintiff accuses Google of breaching its contract with advertisers; negligently failing to monitor its AdWords program; enriching itself unjustly at the expense of advertisers; and engaging in unfair business practices.

Google wouldn’t comment on the case, but a spokesperson said, “We believe the suit is without merit and we will defend ourselves against it vigorously.” Click Defense couldn’t be reached for comment by press time.

Click fraud, in which an advertiser is billed for clicks that aren’t from genuinely interested parties, has been a big topic of discussion in the industry as of late. A recent survey by the Search Engine Marketing Professionals Organization (SEMPO) found that 45 percent of advertisers were worried about click fraud, though they hadn’t tracked it much. Meanwhile, 26 percent said it wasn’t a significant concern. Only 6 percent labeled click fraud as a significant problem that they had tracked.

Click Defense, which sells technology and services around detecting and foiling click fraud, wants a judge to order Google to refund advertisers’ money. It’s also seeking $5 million in damages.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

9m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

9m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

10m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

10m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

10m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

10m Al Roberts